Technical/Copywriting and Content Strategy

*Submission for internal competition to design Tobi Lütke's slide deck for UNITE 2019.

Shopify Dev — Theme Requirements 

 

Throughout my tenure at Shopify, I was at the forefront of numerous initiatives, leading the creation and refinement of a wide array of public-facing documents. This included pivotal contributions to Shopify's Help Centre, Developer, and Theme Store repositories. In my role as a niche subject matter expert and myself a Technical Writer, I collaborated closely with Shopify's elite team of in-house Technical Writers, immersing myself in every facet of the documentation process.

From the meticulous drafting of pull requests to the precise editing and fine-tuning of contributions from fellow writers, my involvement was comprehensive. I lead high-velocity sprints, crafting documentation under sometimes stringent deadlines. This role didn't just shape my career at Shopify; it honed a skillset that I've leveraged with great frequency across various roles since, marking my journey with a blend of leadership, precision, and an unwavering commitment to excellence.

 

Developer Content Strategist – Archetype Themes

(2024–2025)

As Developer Content Strategist at Archetype Themes, I spearheaded content initiatives designed to bridge the gap between Shopify merchants and high-performance theme development. My role encompassed content strategy, production, and optimization, ensuring that our messaging effectively communicated Archetype’s unique value propositions to both merchants and developers.

Key contributions:

• Content Pipeline & Strategy – Developed and managed a structured content backlog, aligning content production with product launches, updates, and marketing campaigns.
• Educational & Thought Leadership Content – Created in-depth tutorials, product walkthroughs, and developer guides that empowered Shopify merchants to maximize theme functionality.
• Social Media & Brand Storytelling – Curated a cohesive Instagram feed that balanced product education, community engagement, and promotional content.
• Paid Ad Creative Development – Designed and iterated on conversion-optimized ad creatives for various platforms, leveraging A/B testing for performance optimization.
• Cross-Platform Distribution – Strategically repurposed content across multiple channels (YouTube, Instagram, LinkedIn, and paid media) to maximize reach and engagement.

This role allowed me to refine my expertise in Shopify theme UX, developer education, and scalable content production, further solidifying my ability to craft compelling, results-driven content strategies for ecommerce brands.

 

 Github Contribution Record

As a Developer Content Strategist with experience at Shopify, Archetype Themes, Fluorescent Design Inc., and Clean Canvas, my GitHub contributions reflect my deep involvement in the Shopify ecosystem. While my repositories are private due to the proprietary nature of the work, my activity highlights my commitment to technical writing, issue tracking, and problem-solving within development teams.

📌 Key Areas of Contribution:

• Issue Tracking & Documentation: 72% of my GitHub activity is dedicated to identifying, documenting, and resolving issues—ensuring a seamless developer experience.
• Code Contributions & Commits: 19% of my activity involves direct commits, supporting theme enhancements and workflow automation.
• Pull Requests & Code Review: 10% of my work focuses on improving internal repositories through peer collaboration.

In my previous roles, I collaborated closely with developers to bridge the gap between complex technical implementations and user-friendly content. My ability to synthesize technical details into accessible, high-impact documentation and educational content has been pivotal in driving merchant adoption and developer engagement.

🔗 GitHub Profile