Fluorescent Themes — Marketing and Tutorial Videos

Video Content Production for Fluorescent Themes

This self-produced video series was crafted for Fluorescent Themes to showcase the aesthetic appeal and technical capabilities of their Shopify themes. The content is designed to educate merchants, emphasizing best practices in non-destructive, conversion-driven customization while guiding them through optimization strategies.

My approach prioritizes Fluorescent’s brand identity, maintaining a steady, engaging pace while weaving in dry humor to keep the content approachable.

Production Process

✅ Scripting & Storyboarding – Developed structured narratives based on initial briefs.
✅ Voiceover & Editing – Recorded, refined, and edited content for clarity and engagement.
✅ Motion Graphics & Transitions – Crafted custom animations and templated effects to ensure a polished, consistent brand feel.
✅ Publishing & Optimization – Ensured video content aligned with Fluorescent’s YouTube channel, improving discoverability and audience engagement.

By balancing technical depth with engaging storytelling, this video series helped Fluorescent strengthen its thought leadership in Shopify theme design, making complex customization feel accessible to both merchants and developers.